12-Month Growth Plan
April 2026
Growth stalled while the
competition multiplied.
Doody Daddy has 10 years and 9 crews on the road. But growth dropped from 15% to 5%, twelve new competitors have entered NE Florida, and the entire marketing budget is $500/month on Google Ads. There's no CRM, no email list, and no separation between commercial and residential marketing.
Three moves to take back
the market.
- 01 Split commercial and residential marketing. Two different buyers need two different messages, ads, and landing pages. Commercial is the high-margin growth lever.
- 02 Build a referral engine from existing customers. 9 crews on the road means hundreds of happy customers. A structured referral program turns every satisfied client into a lead source you don't pay for.
- 03 Use the 10th anniversary as a launchpad. Every competitor is new. Doody Daddy has been here since day one. That story is worth telling loudly.
12 months. Four phases.
Each quarter builds on the last. Fix the foundation, launch the anniversary, expand commercial, then scale what works.
- Add-ons: Google Ads + Lead Gen
- StoryBrand messaging
- HubSpot CRM setup
- Custom Website Redesign and Optimization
- SEO foundations
- Google Ads restructure (comm/res split)
- Referral program + email list building
- Service area pages
- Add-ons: Google Ads + Meta Ads
- 10th anniversary campaign
- Founder story video
- "10 Years, 10 Deals" promos
- Facebook & Instagram ads live
- Content engine launch
- Referral program
- Add-ons: Google Ads + Landing Pages
- Dedicated commercial landing pages
- Property manager outreach
- HOA board presentations
- Realtor & vet partnerships
- Full SEO acceleration
- Email maturity
- Add-ons: Google Ads + Content 2x
- Full performance audit
- Double content output
- Scale winning channels
- Cut what's not working
- Spring cleanup campaign
- Year 2 planning
Where we're headed in 12 months.
These are the targets we'll track on every monthly call and deep-dive on quarterly reviews. No vanity metrics - every number ties to revenue.
The breakeven math: If the average commercial contract is $500-1,000/month, 10-20 new commercial accounts covers the entire annual investment. Every account beyond that is profit. You have 9 crews already on the road - the capacity exists.
Growth Partnership
Pick your tier. Higher tiers unlock add-ons from the menu. All tiers are 12-month agreements.
- ✓ Monthly report
- ✓ Quarterly review
- ✓ CRM setup (HubSpot or GoHighLevel)
- ✓ 4 social posts/mo
- ✓ 1 blog post/mo
- ✓ 1 email campaign/mo
- ✓ SEO fundamentals
- ✓ Google Business Profile
- ✓ Custom website (months 1-3)
- ✓ Hosting included
- ✓ Monthly updates
- ✓ 60-minute monthly strategy call
- ✓ Monthly reporting + insights
- ✓ Quarterly business review
- ✓ Full SEO program
- ✓ Google Business Profile optimization
- ✓ Comprehensive SEO
- ✓ Multi-location GBP
- ✓ Fractional CMO access (Jay or Chris)
- ✓ Monthly executive dashboard
- ✓ Bi-weekly strategy calls
The Add-On Menu
Growth tier picks 2. Scale tier picks 4. Swap quarterly as priorities shift.